For over two years, they have done extensive research including investigating colour trends in the fashion, home décor, and crafting industries, and have conducted focus groups involving demonstrators, customers, and Stampin' Up! experts to bring us a fresh, on-trend colour palette to work with!
Each year we will have five new In Colors, and they will remain for two years. This means that the 2010-2011 In Colors will be introduced this year, but will not be retired until the 2012-2013 colours are introduced. This year there will be only be five In Colors, but after that, we will always have ten (the previous year's plus the new).
Any retiring colour product that runs out of stock from now will not be replenished, so if you have some favourite colours that are going (I know I do!) now is the time to get them before they disappear.